One is that when it comes to established accounts, there’s a snowballing effect. While this result might seem at odds with other research in the field, there are a couple of possible explanations for the plausibility of our finding. So, one should avoid posting many hashtags in a piece of content. There are some variations by industry, but generally, more hashtags do not equal more likes (on the contrary). Our data suggests that fewer hashtags are correlated with more likes, which seems to be at odds with the whole concept (and intended usefulness of) hashtags. With hashtags, we get a more counter-intuitive result. How Many Hashtags Should You Use on Instagram? However, a shorter description makes sense if you consider that it gets truncated anyway above 125 characters, and having to do extra steps to interact with a post can be a disincentive for many. Which, however you pick them, is quite a bit shorter than the average of 138-150 characters suggested by some. Less than 19 words seem to bring the engagement you’d expect. In general (we're going to talk about each Instagram business category later on the post) it seems that less is better.
While we know that there is no perfect formula when it comes to scheduling your Instagram post, besides optimal times there are some elements that seem to bring considerably more success to a post.įirst of all, the number of words. The Ideal Length for Your Instagram Posts However, in between users spending an average of only 28 minutes a day on Instagram and the vast majority of users being aged under 35, this makes perfect sense. Of course, there’s the itsy-bitsy detail of jobs and all that and people being at work throughout most of the day.
One last dose of escape might be the perfect antidote to fight that feeling.īut more generally, there are few surprises here - there’s not a lot of engagement associated with posting in the small hours, and a fairly good chance at engagement during most of the day and into the evening. Sunday afternoon and evening is when a lot of people get the Sunday Scaries - that feeling of anxiety (or even dread) that comes with the realization that the weekend is over and the work week is about to start again.
#BEST DAY TO POST ON INSTAGRAM FREE#
Get Free ReportĪt a first glance, these results are hardly surprising. Get instant access to brand mentions across social, news, blogs, videos and more. If you're one of those who don't post daily and you're interested in a bit more granularity of the data, here is the creme de la creme of posting, the best days and hours, in general.įor increased engagement and likes, b est interval to post in general is Sunday, 3PM - 9PM CDT. Yet, you need to know that these brief findings implied tons of data processing, research and analysis over a long period of time.
We’ve added above the brief highlights of our research. When Is the Best Time to Post on Instagram in 2022? Let’s jump straight to it: what’s the best time to post and what does an ideal post look like? That’s the big question on everybody’s mind. What Is the Best Time to Post on Instagram for:.How Many Hashtags Should You Use on Instagram?.When Is the Best Time to Post on Instagram?.More on the exact methodology and how we conducted the research about posting on social media platform Instagram can be found here. In the last years, we've analyzed millions of Instagram posts and thousands of Instagram accounts from 10 different industries. We repeated analysis of the same variables (related to Instagram posting time) over long periods of time and compared the results. The current research is actually a longitudinal study. what should your posts look like to get high engagement?.what is the best time to post on Instagram?.We performed an in-depth research, where we answered two of the biggest questions social media marketers have: If you're in a rush, you can skip to the main results. TL DR: This is a very in-depth, long-term research, with lots of insights. So, check out this article to find out what is the best time to post on Instagram. But if you don't post your content at the right time, most of your audience will never see it. T o build a solid Instagram account, you need to create compelling content.
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